When people hear the word “analytics,” they tend to get nervous—especially when it’s coupled with other words like “algorithm,” “GPU,” and “deep learning.” And they automatically think that the subject matter is beyond their understanding (or even their IT team’s abilities). However, analytics doesn’t have to be impossible or “beyond your current capabilities.” Your company […]
Previously, we discussed the three fundamental branches of analytics as well as how each one successively breaks data down into more manageable pieces. In today’s installment, let’s continue the data ingestion conversation by discussing the different components of the Data Value Chain. Let’s Get Back to Basics The Business Dictionary Online defines a value chain […]
Housing untapped, raw data does little but expend additional storage and security resources. But, at the same time, accessing that data for active use is hard. Because of this, many companies have started working through their database administrators (DBAs) to try to get more from their data. However, as is the current trend, organizations are […]
“The majority of companies don’t realize that they can answer many of their business questions with the data that they already have. It’s just a question of being able to access it.” — TSA Enterprise Solutions Architect, Corey Gary
In a previous blog post, we discussed the three basic levels of analytics—descriptive, predictive, and prescriptive—and explained how this technology is architected to break down massive amounts of raw data into more manageable, actionable chunks. With modern business data analytics, researchers and technologists no longer have to “drink from the fire hose” of raw data.
However, it is important to establish that analytics is not simply a “wind-up-and-let-it-go” apparatus; it requires more resources than its current IT buzzword-status may have you believe. As a result, many companies are underutilizing the data at their disposal.
We live in the Digital Age. An age where you can’t do a quick Google search for “cheap flights to Utah” without ads for Kayak.com or Zion National Park popping up in the margins of your web browser for the next two months. And while retargeted ad campaigns can pose as mild annoyances, the insights […]
The birthplace of analytics was not, in fact, in a techie’s basement in Silicon Valley or in some state of the art computer lab; rather, analytics first made its debut in Athens, Greece in 335 BC, thanks to the teachings of Aristotle himself. As such, reason was officially introduced to an awakening intellectual world. Scholars […]